Ankit Pareek

LEAD UX DESIGNER · SEARCE · BENGALURU

I make complex enterprise software feel simple.

I’m Ankit Pareek. I take tangled, 27-screen problems and ship the 10-screen version — for enterprise SaaS, HR tech and fintech.

Resume

  • ~40%

    faster task completion

    ENTERPRISE HRMS

  • 74%

    application completion

    FUNDU

  • 27 → ~10

    onboarding screens

    FUNDU

74% is an absolute rate after the redesign, not a lift. HRMS numbers shipped alongside a backend re-architecture.

Ankit Pareek, Lead UX Designer, with his dog Luffy
me + luffy, chief of morale
LIVE · BENGALURU · IST

Deep in a design review.

Replies within a day

Selected work

tap a card to play the problem I solved ↓

01 · Enterprise HRMS

SEARCE · LEAD UX · 2024–25

Role-adaptive HR dashboard: hiring KPIs, a recruitment funnel and charts for applicants by source and department

Fixing hiring workflows at scale.

Recruiters lost hours to duplicate candidates and slow shortlisting. I redesigned the hiring module end to end.

~40%faster task completion

60–70%faster shortlisting

Read case study
02 · Fundu

LENDING · SOLE DESIGNER · 2019–22

Fundu Home screen with the cash balance and things to doFundu Offers screen: you’re pre-approved, with partner loan offersFundu Games screen: spin the wheel and play a game to win points

27 screens to 10.

A consumer lending app built from zero as the only designer. Onboarding asked for everything upfront, one question per screen.

27 → ~10onboarding screens

74%application completion

Read case study
03 · Rasoi · Concept

MEAL PLANNING · 2026

Rasoi Today screen: what’s for lunch, with three dishes you can cook nowRasoi cook mode screen: temper the jeera, step 3 of 7Rasoi cook view screen: today’s food for the household

Decide, don’t plan.

A meal app for Indian home cooks. We were asked for a planner; the research said people don’t plan, they decide. Research lead across 10 designers, then solo design.

57%of 99 surveyed don’t plan

51screens, solo

Read case study
04 · Experience

VALUELEAF → TRIDENT → SEARCE

Where I’ve done the work.

  1. ValueleafIntern → Assistant Design Manager. Owned all of UX. Built Fundu from zero.
  2. TridentUI/UX with a strong graphic design side.
  3. SearceSenior UX Designer → Lead UX Designer. Enterprise SaaS for AMER clients.
05 · How I work
01

Ambiguity is the design job.

02

Real utility beats manufactured engagement.

03

Ask once. Ask late.

04

Evidence earns decisions.

Got a messy system? Let’s make it obvious.

Lead UX Designer at Searce, Bengaluru. Happy to talk design systems, enterprise UX and hard problems.

agooddesigner.ig@gmail.com
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© 2026 Ankit Pareek · agooddesigner · made on a whiteboard, in Bengaluru